ONE OF THE TOP BRUSH BRANDS THAT I LOVE THE MOST IS THE BRAND OF BRUSHES CALLED HAKUHODO WHICH ARE CREATED IN JAPAN.
I WENT TO IMATS THIS YEAR 2018 ESPECIALLY TO SEE THE HAKUHODO BRUSHES AND BOUGHT 2 GORGEOUS BRUSHES.
and now I am going to say that even with quality brushes, sometimes they shed..
Do you know why brushes shed?
how much shedding is acceptable?
I appreciate quality brushes and so last year I decided to make a small investment in the Hakuhodo brushes, and picked a few brushes, and a week later placed a second order totaling about $800. I have been happy with all the brushes except one beautiful brush, a fan brush that has been shedding incredibly. The other day I was demonstrating the brush on video and I shook it a little bit and then as I looked on my black pants I saw at least 30 hairs that had just fallen. So you ask, is this normal? How much shedding is acceptable, and how much is not?
I was not happy about it, and as you know I take great care of all my brushes, they are forever clean. But this to me was worrisome. I was not used to seeing a brush shed this much, and in this case this brush had costed me $45.
In terms of quality brush prices, this is not a very expensive brush but from Hakuhodo I did expect much better. Their policy is that you have 30 days to return a brush that has never been used, in its original packaging.
A business owner that wants to get away with treating customers poorly, will end up losing customers. As I know, a happy client mentions their happiness or satisfaction for a company, about one time to someone else, and an unhappy clients, according to statistics mentions it 30 times. After a few emails back and forth, Hakuhodo graciously agreed to send me a replacement and I sent them the brush so that their engineer (as they said it) would check. I hope they found the defect and I am glad to have received the replacement. Treat your brushes carefully.
Here is what Hakuhodo says about how to care for their brushes; this information is helpful to anyone who loves their brushes. I hesitated long time before I decided to go ahead and publish their response. After this there was some more correspondence between me and them and when they heard about my social media they sent me a replacement but not before i had to return them the brush at my own expense.. So now I am super careful with this white brush, i don’t want it to shed..
Below is their email to me.
On Mar 13, 2017, at 2:08 PM, Info Hakuhodo <firstname.lastname@example.org> wrote:
Dear Amy Miranda,
Thank you for the inquiry. We are sorry to hear that you have experienced a problem with one of our brushes. Shed hair might be unnecessary hair since it is first use. We recommend to use it after you carefully wash and it completely gets dry.
Please note, compare to the competition, our brushes do not shed. However, it is unreasonable to think that hair will never fall out, especially for powder and blush brushes. There are over ten thousand hairs in each of our brushes and there may be a slight fall out in use. It is a normal condition and is not defective. We recommend tapping off the brush 20 to 30 times before or after every use. This will a good shake out any floating hairs so as not to bother during the makeup application.
We are sorry for the seemingly over-explanation, we just wanted to try to explain as best we can why the hairs would be cut, and how to avoid it in the future. I hope the explanation makes sense, and helps stop future breakage.
Here are a few factors of loosing hairs.
1) Floating hair
The floating hairs are remaining in a bristle during the hair fixing process. These are unnecessary hairs. We tap off each brush to take floating hairs away from the bristle at the finishing process. However, some of them still remain sometimes.
Solution: Tap off the brush 20 to 30 times or until floating hairs run off.
2) Cutting hair
If the bristle is pressed or twisted onto the face too hard, the hairs would be cut at the edge of ferrule or would be cut by abrasion of hairs.
Solution: Do not press or twist bristle hard. Use the brush gently.
3) Damaging hair
If the bristle is washed with normal detergent or chemicals, it damages to the hair or glue in the ferrule.
Solution: Do not use any chemical or normal detergent for cleaning.
(Also don’t use squirrel hair brushes with liquid or cream products.)
Thank you again for your understanding.
HAKUHODO USA Online Shop