IMATS STANDS FOR

INTERNATIONAL MAKEUP ARTIST TRADE SHOW

NEW YORK  APRIL 13-15, 2018

I had previously been a few times to Mind Body Spirit Exhibitions in Sydney, Australia and when I first heard about IMATS which stands for International makeup artists trade show, here in USA, I was curious..

As this show usually takes place either on the west coast or the east coast, in major cities, like New York City, I was unable to go check it out without making a small project out of it. Finally about two weeks ago, and after a few years of hearing about it through the makeup artist magazine which I was subscribed to, and other social media, as I was talking one night to a fellow youtuber, who goes by the name of the TheBritishRoseBeauty on youtube, we both decided to attend one of these trade shows that was going to take place in New York City within 2 or 3 weeks. We did not have much time to plan and bought our tickets for a Sunday. The show usually starts on Friday afternoon, then 9am to 5 pm on Saturday and finally from 10am to 5 pm on Sunday. We picked the Sunday which was the only one left open.

Next we went ahead and I found a bus company that would drive us there, it would be about 4.5 hours to get there more or less, but first we needed to get to the bus station. And the last thing to do since we did not want to return the same day and be sitting in a bus for like 9 to 10 hours, we decided to spend the night in NY and Julie who had previously been there, booked us a room in a hotel nearby.

 

The day and time came and we were ready, lightly packed, just the basics and with comfortable shoes/boots. Thankfully that Saturday the weather was going to be nice and sunny but on Sunday, the day of the exhibition, the temperature would drop to mid forties. So we took a jacket and trench coat.

After 40 minutes in the car -with my husband driving us to the bus station – we then spent 20 minutes to locate the bus stop where we are supposed to be and then the bus came and we finally departed on this journey to New York. Here we come New York!

Buildings were so tall!

On arrival, we found the hotel and were told we still had an hour before we could check in at 3 pm. So we wandered in the neighboring streets, looking at the crowd of people and found a sandwich shop where we sat and ate a sandwich.

There are 2 photos here in this collage: the store in the street, with the yellow car in front, passing, and the employee who helped me, giving me a price on my items, under a nice chandelier.

We then returned and checked in, took a shower and left half our stuff in the room, to go for a walk – 30 blocks away – to see the makeup for ever store. This was my idea because I had wanted to see the colors of the eyeshadow and wanted to see the store from which I had been ordering for years. So we walked and walked.. and finally arrived to our destination. The walk was pleasant as we kept looking right and left and we did not feel how the time passed. There was a lot of activity around us.. and the streets were easy to navigate.. everything was in squares, like Washington DC.

In the store I spoke with the helpful sales person while Julie was catching her breath and having a nice chat with the sales girl. I bought a few things and we left the store an hour later. Now to walk back, it was also easy, again there were a ton of people around us, we were like a wave of humans walking.. just like I remember in other big cities.

 

Next we took a ‘lyft’ car to go to pier 94 where IMATS was taking place and when we arrived, the area outside the entrance was empty, to our relief. Previously we had seen in a video that it can be full. The ticket was about $70 per person we showed them and were given a yellow plastic bracelet. We then wandered around looking at the booths.

Body painting, there is a bit of nudity for the faint hearted.

The floor was concrete, lighting was dim, there were a lot of people.. there were no freebies, nothing that you could expect to see.. in fact people were there to buy makeup. In our case, we already owned quality makeup so there was no need for us but we were curious and wanted to come to IMATS to get a feel of it.

Most importantly and the only reason I went to IMATS was to go to Hakuhodo stand, as I wanted to feel each brush.. so for brush lovers I am going to write a separate entry with photos on brushes that i saw and what I bought from Hakuhodo yesterday. Check my blog again soon to see the photos of Hakuhodo.

a pink haired makeup artist took extremely long amount of time to put some colors here, but I did not wait to see the finished result..

While Julie was sitting and resting listening to a makeup artist give a speech, and a demo on a girl who was so sad looking, I wandered around and saw some body painting on young almost naked men and women, and at Makeup for ever booth, I bought 2 more eyeshadow containers (box of six) and a brush container…

Before I went to imats for the first time, I wanted to do some research online and few were who had written blog post and some photos.. so i am hoping my blog post will help those who will plan their trip to go to imats next year..

You can also be subscribed the the makeup artist magazine and learn more there about imats.

Work in progress, there were 8 booths and each makeup artist was working on their ‘time warrior’

After watching a few theatrical creations being created, and then contestants standing lined up on the stage, warrior men from the past, with excellent costumes and face makeup, they were each examined one by one by a panel of jury.

This was the theme and the makeup was very well done.

I called lyft again and we went to the location where the bus would pick us, and walked around till we found a bar where Julie and I sat down to have a bite.

After the late lunch, we went to the bus stop to see that the bus had arrived, and about 5 long hours later, I arrived home, exhausted and with my cold that had been bothering me for the last few days.. This was a great experience, and sometimes spontaneous decisions can turn out to be excellent ones!

On the way back to Washington DC in BESTBUS leaving NYC, Julie by the window

America’s biggest and most sophisticated electronics store | B&H in NYC

As a makeup artist with a passion for photography, I have over the years used and tried many cameras, and one company that caught my attention, whenever I had done online searches, was this company called B&H. So over the last 10 years or so, I placed many online orders from them, and was always happy. My first order was a Garmin gps system for about $700 and one of my newer online orders was I believe a sony lens which came with a free $200 Rode Microphone!

During my recent trip to New York, I could not help but want to visit my favorite electronics store, B&H. I googled them and mapped them so I can find them, but they happened to be not far from the hotel where I stayed, within half a block!

To visit the store in person, without intending to buy anything, was my goal but of course that was not the case, because I spent $157 by the time I ended my visit.. and even my friend Julie spent about $100 or so.. This visit alone made my long bus trip to New York, worth it.

This visit left me with my mouth wide open.. with my fellow youtube friend, Julie, we both entered the store on a Sunday morning.

This store is located at 420 9th Avenue in New York, NY 10001 and carries everything, I kid you not, every electronic piece you can think of, you name it they have it! See amazing rebates here!

They specialize in photography and photo accessories of all kinds, computers, pro video, lighting, TV and entertainment, camcorders, surveillance equipment, optics, and audio visual and have even a special section for used merchandise if you prefer to pay less.

The store is closed on Saturday due to shabbat and opens on Sunday.

The owners are (I am assuming) religious Jews as they close to observe the shabbat. Ah ! where is my good old judaism teacher, Stanley Resnick now? he would be so proud of them and would commend them for this practice.

On arrival we saw a line of people on the footpath waiting for the doors to open.. that spoke volumes. We made our way with the crowd going inside and instantly the store was buzzing with people..

My friend Julie was very impressed by the amazing organizational system of this store

I was happy to see that, because it means people love to shop there. We were guided to where we wanted to go and while I was talking to a specialist about adding a lens to my cell phone and getting some additional gear, Julie was helped by another specialist who guided her on what she needed regarding microphone, headphone so she can do voice over at home while sitting at her desk and editing videos. After selecting our items, we were guided towards a series of cashiers who took our money and behind them, there were bags and bags of products being packed and ready..

Instantly I mean literally instantly, we received our packages, and were marvelled at the speed and the organization of the store. There were a dozen or more employees in this gigantic store, whose duty was to guide people: ‘this is the entrance, come in please”; “the exit is that way, thank you for visiting our store” or “you can pay here”, “you get your package here” it was a whole army working in coordination with one another.. A marvel of managing and organization.

The nicest thing was that the specialists who helped me and also Julie each knew their job and their gadgets very well, they were not pushy, they made excellent suggestions and we were not rushed. At one point, when I asked to see a product he did not have in display, he sent a computer message to the second floor, and instantly the item arrived in a chute, next to him! Talk about speed, talk about organization! You will never see anything like that at Best Buy. Not only his suggestion saved me money, but I was also guided to the exact products that would work with my needs.

We left the store after I took a picture of Morty (below) who will forever stay in my mind as the most helpful young man in an electronics shop.

Nothing to be compared with the pushy Russian Jew sales persons I had met in electronics stores in Miami Beach, where they abound.

Did I mention that the employees were all kind and courteous and wearing a green uniform, and some were wearing a kippa? I needed an anamorphic lens for my iphone 7 plus, Morty explained the difference between a wide angle an an anamorphic lens, and I went ahead of the wide angle lens which would be more practical, I also got a job clip that would mount my iphone on any tripod, and a hand held stick that eliminates the need to hold the camera by both hands on each side of the camera, when filming.. The total of these 3 pieces was $157 and the 3 pieces of microphone and headphone that were purchased by Julie, were also around the $100 mark..

Morty answered all my questions with kindness and professionalism! I can never thank him enough! I never got that service from Best Buy yet I spent thousands there in the last few years..

On returning home, I told my husband how much I enjoyed shopping at this store and how impressed I was.. So glad I went there! As for my friend Julie who accompanied me and got herself a few tech goodies too, she swore that she will go back to New York and take her tech-loving husband with her because “he will love this store” she said.

 

Benefits of eating avocados

Back in 2015 I had written a post about avocados and the benefits of eating this fantastic food. Today I would once again remind you to eat healthy and to add avocados to your diet. The more you read about this food, the more you will realize that you will be doing your heart a favor by adding avocados to your daily diet.

Jen a fellow blogger from New Zealand, who started her blog in 2014 has now an editorial team and one of her team members, Ms. Erica Penner, wrote a great article on Jen Reviews website, providing a delicious recipe for avocados.

Ms. Penner writes: “Avocado is a healthy fat. It’s something that my nutritionist allows me to eat in dramatic proportions. (Seriously, though, 1.5 avocados per day?! They must be magical or something!) Three tablespoons of avocado is equivalent to one teaspoon of olive oil. It’s also a metabolism thing… which is why it’s all I ever eat. It’s a perfect filler for superfoods like healthy brownies and smoothies, and often won’t disrupt the sweet flavor!”

As I am further researching, I stumbled on another post written by Jen Miller, on 14 benefits of the avocado fruit. Read it here.

Why are avocados so important? let’s find out.

Here are some of the most abundant nutrients of the avocado which is rich in monounsaturated fats, has a smooth and creamy texture. It is much higher in fat than most other fruits and contains:

  • Vitamin K: 26% of the RDA.
  • Folate: 20% of the RDA.
  • Vitamin C: 17% of the RDA.
  • Potassium: 14% of the RDA.
  • Vitamin B5: 14% of the RDA.
  • Vitamin B6: 13% of the RDA.
  • Vitamin E: 10% of the RDA.
  • Then it contains small amounts of Magnesium, Manganese, Copper, Iron, Zinc, Phosphorous, Vitamin A, B1 (Thiamine), B2 (Riboflavin) and B3 (Niacin).

These days the weather has changed suddenly and I see people walking in tee shirts in the streets of DC. I am already feeling happy now that I know that summer should be upon us soon.

Every summer, whether I go to the pool or I go to work in the city, I make sure that I am wearing some form of facial sunscreen. I am now looking at this lovely product by Jan Marini, to use just during the summer to protect my face from the damaging uv rays of the sun.

What is this about? why is it different? Are all sun blocks the same? do they all protect you the same way? let’s find out.

First I took a few pictures, my favorite part of writing a blog post is indeed in taking a few dozen pictures, and only a few get selected (by moi) to appear on my blog post. Sometimes it is very hard because they are all very good.. anyhow I was saying, I wanted to show you some pictures of Jan Marini’s face protection which you can wear on its own or mix with your moisturizer or foundation or under your foundation. So many ways to use it, just remember to use it because nothing can stop sun rays from penetrating deep inside your skin and aging you.

As I am writing this post, I am also suddenly thinking about an article I once read, referring to a bus driver in a european country, who was driving his truck every day the same route, and one side of his face was always exposed to the sun, so after 10 years or so, he was all wrinkled on the left side while the right side of his face, had remained intact.. can you believe that? how amazing is that.. so that is to say that the sun ages us, you and me.

We need protection from the sun. At the same time, a little bit of sun every day, say 10 to 15 minutes, is also necessary for our body to help form vitamin D.

The infrared rays of the sun give us the warmth we need to live and the visible spectrum of sunlight enables us to see.

The sun also has an effect on our mood and emotional well-being. Research shows that too little exposure to sunlight can lead to so-called seasonal affective disorder (SAD) – a type of winter depression.

Sunlight also helps our bodies to form vitamin D underneath the skin. This vitamin helps us to build and maintain teeth and bones and helps the body to absorb calcium.

Everything in moderation as they say. A little bit of sun is good, but too much of it, and we end up aging prematurely. So what to do? well here is the solution. You need to wear a good sunscreen, protection your face, nose, ears, and neck. Don’t forget your arms and anywhere else that you sun will hit.

So I received this tube of antioxydant daily face protectant from Jan Marini and I opened the tube which was sealed.

The product is a custard color and penetrates quickly in the skin, as shown in the last 2 photos below.

It is pleasant to the touch, and did not give me any reaction. It is spf 33 and water resistant for about 80 minutes. If you go swim in the sun remember to reapply your sun protection every hour or so to avoid getting burned by the sun.

 One gentle swipe and the product as shown, has penetrated into my skin.

I will be using this product all summer, and I am grateful that I have had the opportunity to test it and try it.

 

My March 2018 favorites

I don’t have a ton of stuff to call my favorites each month but I like to share the few that I have found to be good products and have been my favorites this month!

Right this moment I am asking myself who is this Pat McGrath and why did her eyeshadow palette catch my attention… of all the palettes that come and go, I look and say I can do without this one and shrug but here I find myself wanting to buy this palette. Seriously! I am considering buying it. It is like when I see something that is out of the ordinary, I immediately and instinctively recognize that it is good and that it is worth acquiring.. Not that I need any more eyeshadow palettes.

I admit it, it has potential.. it is new, unusual and comes in a fancy modern packaging.. almost avant garde.. We seem to be in a time where all metallic and shiny eyeshadow is fascinating us.. why is that? this too shall pass.. like other fashion styles that come and go. But for now we are in it.. deeply.. like in the eye of the storm, and obsession it is. We have to have it!

On the website of Pat McGrath, here is what they say about this palette:

Revel in a legendary gilt trip of iconic illumination, captured in a sexy soiree of fiery coppers, illicit charcoals, a rush of sensual golds, and carnal champagnes. Six impassioned shades evoke the ultimate in erotic elegance, draping the eyes in arousingly smooth formulations that glide on effortlessly and exhibit flawless, timeless grandeur. Luxurious and uninhibited, this sublime array of textures and finishes slays with style and splendour.

Shades, clockwise from top left
Copperized
Gold Rush
Throwing Shade
Illicit
Gilt Trip
Bronze Struck 

An illuminating palette with a soiree of fiery coppers, illicit charcoals, sensual golds, and carnal champagnes.

What it does:
Revel in this collection of iconic shades that feature extreme blendability and adherence for pure color intensity. The creamy, soft shadows ignite metallic, pearlized pigments and amplify color. Experience an emollient-like texture and sensorial feel that glides on with one-stroke, fully-pigmented, opaque color saturation and a polished, bright, multidimensional finish.

This set contains:
– 6 x Eyeshadows in Gilt Trip (champagne golden sheen), Copperized (vivid copper glitz), Throwing Shade (terra cotta velvet), Illicit (charcoal brown sheen), Bronze Struck (warm bronze metallic), Gold Rush (glistening gold shine)

I feel it is my duty to investigate. I want to find out more about this pat mcgrath.. Irish? where are her products made? Do they have parabens? are they cruelty free?

Then suddenly I realize she has more palettes.. and then there is this set of 4 palettes, where each palette has 10 different eyeshadow, mostly shimmery and glittery, and the set of 4 retails for $475.. holly molly.. what have I unearthed?

ok does she have any other set that may be cheaper? yes there is one for $300, you get 3 sets, that is a total of 30 colors.. wow.. so pricey! they better be good. Now off I go to read the review, and I leave you with this post to digest. If you are familiar with this brand, let me know what you think about it.

“This is the golden age of makeup. PAT McGRATH LABS is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been. Makeup is a movement. Makeup is mesmerizing. Makeup is major. Mantra-esque, three words have repeated over and over in my mind ever since I was young. Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life . I wanted to capture, in a quartet of exquisite palettes, 50 legendary lipsticks, a divine dozen eyeliners and five fetish-worthy lip pencils, The Power of Transformation, The Power of Beauty;  The Power of Makeup.” – Pat McGrath, CEO & Founder of PAT McGRATH LABS

NOW LET’S CHECK SOME REVIEWS.. HERE IS WHAT I AM READING:

From the only living human to hate this palette
I must be the only person alive who HATES this palette in its entirety. I mean, i hate it so much that I literally sat and cried an little this evening, the first and only time I’ll be trying to use it. I am devastated..I have saved up for SO long to get this, seeing all the beautiful looks people post, where the metallic shades look like literal liquid metal, and the shimmers are so gorgeous and uniform in texture they look unreal. The first clue i was in for a big let down was that green shade, you know, the one that is dark green but still manages to look neon and almost glowing green? Yeah..it’s actually a funky dirty grey. No amount of fix plus or white shadow base allowed it to look even remotely green on my lid or in a swatch. The beautiful liquidy looking gold and copper shades? They resulted in nothing but huge chunks of rough glitter literally from my eyes to my chin, and go on either so sheer they’re useless, or if you wet them , so thick and chunky that they won’t spread, and won’t pat on after a few seconds so you’re stuck with $120 eyeshadow coated on your brush that won’t budge. And you can forget about trying to blend out any of them around the edges of your eye, depending on the shade, they wont move or diffuse at all from where they’re put (like the black) or they simply fall off your eye and further cover your face with extremely difficult to remove mega fallout. Like, way worse than subculture fallout..,yeah. I have literally dozens of palettes and had tried every brand but this one, I am by no means a novice at makeup, so I swear, i did literally every single thing I could to try to make this work. I stood in my bathroom for over two hours trying different techniques and brushes, and came to the same conclusion each time. I hate it.
Wanted to love it…
I wanted to love this palette. The packaging is gorgeous and the pressed glitters and mattes are beautiful. The problem arises with the satin/shimmer shades: they are ridiculously dry and just don’t sit well on the eyes. I’ve tried different blending techniques, I’ve tried setting spray, but they look so flaky. I’m a big fan of Pat McGrath and her products are wonderful for artistry, but 4 out of the 10 shades in the palette are awful and for the whopping $125 price tag, it’s not worth it.
Not Worth The Price!!!!
I got all three of these mothership pallets. They have beautiful colors and awesome duo chrome action. HOWEVER!! These pallets are not worth the price! Based on all the reviews on Sephora, Instagram, and YouTube these shadows where suppose to be life changing and transform my makeup game. Unfortunately these where a huge disappointment! For $125 i should not have to use my fingers and spend hours trying to intensify the color. Usually fall out doesn’t bother me, but these are really glittery so the fall out sticks on the skin and makes your foundation glittery! Also the matte colors where nice but i found myself using shadows from other brands to blend it better or deepen the color. And the worst of all, THE DAY i received these pallets, I hit pan in one of the matte shades!!!!!!! In any shadow hitting pan is upsetting, but in a pallet that is $125, its devastating! As you can imagine i returned these and I’m still on the hunt for amazing shadows! Thank you Sephora for your amazing costumer service, and I can’t wait until my next purchase!

One day many years ago (how time flies) when I was working part-time at Sephora, during one of the visits of one rep from Benefit cosmetics, I spoke with the girl who had come to check her company’s counter to ensure everything was displayed perfectly and there were no missing orders. We chatted a bit and she told me she was going to give me a few products so I can get to know her brand better. We walked to her car parked in the garage, she opened the trunk while I was next to her, and there was a big plastic container, the kind that you see at the container store, in which there were tons of blushes like dandelion. She gave me one or two and I thanked her.

While I was at Sephora, I had the opportunity to use the products and get to know the products and the companies behind them a bit better. I got good vibes from Benefit Cosmetics, and I did like their retro packaging of all their makeup. One product in particular they became famous for.. in fact I should say 2 products: one was ‘bad gal lash’, and the other ‘lemon aid’ which was a yellow concealer.

The other product that I found very cute and very well presented, was the boxed dandelion blush, which came with a small brush. And here years later, the blush family has increased and has kept their same bronzer, called Hoola.When I saw this new presentation of 5 blush/bronzer next to each other, the offsprings of Dandelion blush, I thought to myself “how cute this looks!” So let’s see if this is something we would buy.. How do you feel about this set? pretty cute.. a little too cutesy maybe?

Retails for $58 at sephora or online at benefitcosmetics
A limited-edition cheek palette that features five full-size bronzers and blushes.

What it does:
This cheek palette includes Benefit’s new gold rush warm golden-nectar blush, as well as the iconic hoola matte bronzer, the bestselling dandelion brightening baby-pink blush, and more. With shades to flatter all skin tones, this must-have palette has everything you need to contour, bronze, brighten, and define your features. It comes complete with a soft powder brush, mirror, and Benefit’s signature Tips & Tricks.

This set contains:
– 3 x 0.17 oz/ 5.0 g Blush in GALifornia, gold rush, rockateur
– 0.25 oz/ 7.0 g dandelion brightening baby-pink blush
– 0.28 oz/ 8.0 g hoola matte bronzer
– Mini Powder Brush

Bridesmaid makeup blue eyes blond hair | 03 24 18

I had the pleasure to work with a northern italian beautiful young woman who had blue eyes and blond hair. Since the color of her dress on the special day was going to be a beautiful bold blue, I decided to pick that blue from the dress and put it as a pop of color on her lower lashline.

On her upper lashline I used neutral colors, with a soft wheat gold in the center of her eyelids, and a gray on the outer corner, topped by a navy eyeliner by Bobbi Brown. A hint of pale pink lipstick (2 nars lip colors blended together) over a ysl lip gloss, and a nice airbrush with contour completed the look. The eyebrows were also highlighted with a light blonde gel brown liner.

Before makeup

After makeup